East Shore Industries recently underwent a rebrand to better communicate their mission and their strengths. The new acronym stands for “Empowering and Supporting Individuals” which is a focus for the organization as it helps its clients gain skills, confidence, independence and self-determination. The new name is accompanied by a new logo which highlights the independence of the individual. With calming blue and green colors, the logo incorporates a jubilant persona icon as the letter “i” to further communicate the success and transition of ESI’s clients.
Both the new name and logo will be used in upcoming marketing materials, including a new website.